Whilst Bob Oatley's winemaking mission – "to make the highest quality wine at the best possible price" – hasn't changed over the years, his marketing strategy has. Bob was convinced by his family and friends in the industry to name his prestige wine range after himself, Robert Oatley.
The new packaging was developed to incorporate an artistic interpretation of three rings, reflecting the family's long-standing cattle brand. Robert Oatley wines are built upon the Mudgee region's most successful varietals: Chardonnay, Shiraz, Cabernet and Merlot, combined with grapes from three premier West Australian wine regions.
Each wine is crafted to display true varietal and regional expression in a modern style, with restrained oak influence, very little sweetness and relatively low alcohol. It's a style that's already garnering critical acclaim: "it strikes me as refreshing," says Wine Spectator's Harvey Steiman.
Bob just calls them "a darn good drink!"